Wednesday 12 December 2012

Conclusion

Based on the observation and the data analysis that I had done, the foreigner will prefer to have their breakfast with a coffee at the Starbucks KLCC. Besides that,   the data showed that the period from 1130am until 1230pm is the peak period for the Starbucks to selling their product. At the overall of the observation, the foreigner taken the most highest number of people to purchase the product, following by Malay, Chinese and Indian. 

From the data analysis on gender, the female is having more expenses than the male, and female is more higher number of customer compare to male. 

For the last, the customer who purchase with take away is more than the having here. The data is showing from the observation after the data analysis.  Although they customer prefer drink coffee with relax, but since the limited and pack seat that are provided inside the KLCC, so that most of customer from the observation will prefer purchase with take away rather than having here. 

As the conclusion, Starbucks is more prefer by the foreigner and the female. Besides that, the environment of the Starbucks at KLCC still have the space to improve themselves. 

The number if customer after observation



After doing the observation and the data analysis, the table below will show that the data of customer number of customer purchase the item from the outlet of Starbucks:






And there have 3 chart as below will show how many percent of the gender of customer, type of customer and also the sales within the period from the observation:



Tuesday 4 December 2012

Table 1: The variety information of customer




Table 1: The variety information of customer 





The table above, is clearly show that the type of customer and what time will be the most many customer visit the outlet between 11 am until 130 pm.

observation day

The observation day on 04/12/2012 

15 minutes per interval is using for recorded on the variety of customer. The observation time is start on 11 am. until 130 pm. 
And some of the customer feedback. 




Observation:
  1. This outlet is lack of staff for working, so that the some of the customer will not be able to entertain. 
  2. The environment is pack and quite noisy since many people talking loudly. 
  3. People who buy and drink is more than people who buy take away. 
  4. Women is prefer sit down and have a coffee than man. 
  5. Much of the people like to reading or surfing internet alone in the Starbucks. 
  6. Foreigner customer is more than Malaysian customer in this outlet. 
  7. The customer is less asking the suggestion from the barista. 
  8. Most of the customer will only have a look on the special item on the rack, not buy it.
  9. Many foreigner customer like to have breakfast at Starbucks. 
  10. Every customer will not buy more than 5 items. 
Feedback from customer
  1. The coffee and the side food is taste good. 
  2. I love Starbucks. There coffee is very strong. Everyone I know love Dunkin Donuts, Coffee Bean, Dome, and other. And I think it is so weak that is has no flavour. It is individual taste. 
  3. The place smells heavenly when you walk by, there are comfortable chairs to sit in while you enjoy your coffee, great selection, any variety they have as fresh coffee they also sell in whole beans so you can enjoy it at home, fast and friendly service, plus they give me a discount when I bring my own thermal mug.
  4. I feel like drinking Starbucks is so cool, so i just follow the trendy, and feel so fashion. 
  5. It is my behaviour to having breakfast at the Starbucks.. 
  6. I dont like drink coffee, but i do love their hot caramal apple cider! I could almost get addicted to that stuff. Good thing there is not one in my small town yet. 
  7. In my case, i dont normally go in Starbucks just for the coffee. I normally go there to meet my friend or to have outside office meeting. It is the place to discuss things. 
  8. Just spend my time at here since i am too free, and I can look around here.
  9. Because the Starbucks marketing department is brilliant.
  10. The service the employees at the one near my office do an amazing job during the morning rush of moving people through in an efficient yet friendly manner. 

Greeting

Welcome to Starbucks Business research!!!

Welcome to my blog which doing the business research on worldwide famous coffee franchise - Starbucks. 
Berjaya Starbucks Coffee Company Sdn Bhd is jointly owned by Starbucks Coffee International and Berjaya Corporation Berhad. The company operates Starbucks stores throughout Malaysia and is committed to offering the world's finest coffee while enriching Malaysians' lives one cup at a time. The first Starbucks store in Malaysia opened on 17 December 1998 at KL Plaza in Jalan Bukit Bintang, Kuala Lumpur. To date, the company has over 115 stores all over Malaysia. 





Starbucks Coffee
Starbucks Coffee Company Logo


In this business research, this blog will post the result after the observation and other points of view.
Why do the customer will make the Starbucks as their choosing. 



The outlet inside the Suria KLCC 


Starbucks Mission

Starbucks Coffee

            Starbucks Mission
                                And why choosing Starbucks


To inspire and nurture the human spirit— one person, one cup, and one neighbourhood at a time. And that is why choosing Starbucks. 


Here are the principles of how we live that every day:
Our Coffee
It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.

Our Partners
We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

Our Customers
When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

Our Stores
When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life—sometimes slow and savoured, sometimes faster. Always full of humanity.

Our Neighborhood
Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action— bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility—and our potential for good—is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.

Our Shareholders
We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks—and everyone it touches—can endure and thrive.
Background of the Starbucks

Starbucks has always been a place where you can find the world’s best coffees. But in 1971, you would have had to travel all the way to our only store in Seattle’s historic Pike Place Market.



The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.


Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.


Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.


The Starbucks phenomenon continues. As of this writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy for Tazo® tea and Frappuccino® blended beverages.